Black Health Leadership Council Urges 'Stay a Step Ahead of Diabetes'

Sentinel; Los Angeles, Calif. › August 03, 2009

Linked as:

Summary

"You can't change genetics but you can change your lifestyle," said Donzella Lee, president of BHLC. Thankfully, Pfizer Incorporated heard that battle cry and issued a grant to fund the concepts.

The PSA campaign, titled "Stay a Step Ahead of Diabetes and High Blood Pressure," will consist of PSA's, print and radio ads, an interactive website and outreach designed to teach people worksite and community wellness projects and urge them not "Do Something!" as opposed to just "throwing up both their hands" and saying "What's the use? It runs in the family!"

See the full content of this document

Extract

Black Health Leadership Council Urges 'Stay a Step Ahead of Diabetes'

The Black Health Leadership Council, Los Angeles has launched a public service campaign encouraging adults to change their lifestyles in ...

See the full content of this document