State Responds to Obesity Crisis with New Ad Campaign

Summary

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The new advertising campaign, produced by the department's California Nutrition Network for Healthy, Active Families (Network) in conjunction with the National 5 A Day Program, includes television ads, radio spots and outdoor billboards in English and Spanish. The ads--"School Daze" and "Paper Dolls"--promote the importance of parental involvement in ensuring that children consume the recommended five to nine servings of fruits and vegetables, as well as engage in 60 minutes of physical activity every day.

"The administration applauds the Network for its hands-on work to reduce the alarming rates of overweight children and adolescents in California," said Delshe. "Many barriers exist to healthy eating and physical activity for children, including limited access to nutritious foods and sedentary lifestyles. It's important that we continue to raise public awareness about the importance of ensuring children can choose healthy foods and enjoy active pastimes in a safe environment."

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Extract

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State Responds to Obesity Crisis with New Ad Campaign

The California Department of Health Services (CDHS) launched a new statewide ad campaign on Wednesday, September 29, addressing a parent's personal role in reversing and preventing child...

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